Market systems development

The why and how of making markets work better for women and men living in poverty by growing incomes, services and livelihoods.

Two short videos with a practical example explain the market systems development approach in everyday terms

The market system 'doughnut' / Mapping the system / System boundaries / Complexity of market systems

To achieve lasting and widespread pro-poor change, we address incentives, behaviours and relationships among actors.

Market systems approaches address the root causes of why markets often fail to meet the needs of poor people.

Definitions of some of the key terms and concepts used in programmes implementing a market systems approach