Published by
UNIDO

This learning brief is focused on the role of communications in Public-Private Development Partnerships (PPDP) that use the MSD approach. 

It underscores the significance of strategic communication in driving systemic change, particularly in development projects. 

By examining a case study (UNIDO’s PPDPxMSD) from the DRC, in the heavy-duty industrial equipment sector, the brief illustrates how effective communication strategies can enhance programme outcomes, engage various stakeholders, and ensure sustainability and scalability.

It is particularly useful for project managers, communication strategists, and development practitioners, offering insights into how strategic communication can facilitate systemic change, engage diverse actors, and ensure sustainability and scalability of development projects.