Why don't people do what we want them to?
Behaviour change is the essential but elusive key to success in MSD.
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Monitoring, evaluation & learning (MEL) is not meant to focus just on project performance. Thus, the USAID's Feed the Future Mozambique Agricultural Innovations Activity has developed new MEL tools to assess whether business innovations are improving market system inclusiveness for smallholder farmers.
All MSD programmes recognise the necessity to mainstream gender in their activities. However, too often the collection and analysis of gender-disaggregated data does not lead to informed strategies for effective economic empowerment for women. Here are three rules for genuine gender mainstreaming.