Terms of Reference-Impact Assessment of Buy Local Campaign

Organisation
Oxfam
Location
Palestine
Closing Date
Aug. 25, 2019
Oxfam’s Economic program (oPt) works towards systemically fostering agricultural development using the market system approach with the aim to strengthen the economic independence of Palestinians and enhance their livelihood resilience or capacity to adapt and react to external shocks, stress and uncertainty. The buy local campaign (Baladi Atyab Campaign) is an awareness and promotional campaign aiming to encourage Palestinian consumers to change the stereotype of local products in general and to motivate them to buy more local products, and promote products that are included in the campaign as high quality and competitive products especially products produced by (SSP’s) and cooperatives

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