Contact
brucemackay47@gmail.com
Organisation
Retired (HLSP Mott MacDonald)
Role
Private Sector Health Specialist
After completing my PhD on family planning in Kenya, and teaching sociology in Ethiopia, I spent 15 years in the UK doing census-based analysis of markets before becoming the marketing manager for mortgages and insurance at a large mutual bank. In 1995 I returned to the development field to work on social marketing. I've worked for Marie Stopes International, Futures Group and HLSP (now Mott MacDonald Health) and as a consultant. With Roger Oakeley of Springfield, I designed DFID's first (and so far only) M4P health project, PSP4H in Kenya. I am particularly interested in how consumers behave in unregulated health markets, and how lessons drawn from commercial marketing can be applied to improve these markets so that poor people get better care at less cost to their pockets and to their health