Causality counts. Not the counterproductive debate on attribution or contribution

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12 Jan 2021, 4:36 p.m.

Jillian Baker

Flexibility and raising donor awareness

Thanks for these insights--I agree the pressure to assign attribution is misleading in market systems approaches. We are better off leaning into how to better understand the system and how it is changing. Keeping in mind the theory of change, ensuring room for adaptive management and reporting flexibility, adopting a growth mindset, and building partnerships with donors that understand all of the above are important. Also--there's something wrong with your contribution analysis link.