Programme profile

KMAP: Kenya Market Assistance Programme

Programme Index Listing

Main implementer
Kenya Markets Trust
Other implementers
Technoserve, SNV, Agri-experience, Mercy Corps
DFID, Gatsby Fund, Netherlands Embassy
2012 - 2015
Total budget
US $ 30 million
Annual budget
US $ 10 million avg

MAP is designed to make markets work better for the poor in key agricultural and basic service sectors in rural Kenya. The programme catalyses innovation in the private sector, facilitating more inclusive business models, realigning the incentives, capacities, relationships and rules governing how markets work and how they shape the participation of the poor, whether as producers, employees or consumers.

Market systems and interventions

Agricultural inputs

An estimated 59,700 farmers have recorded increased yields and income going up by 42% on average, as a result of improved access and usage of quality inputs, support services and relevant information. These results were realised through partnering with four large input firms, and over 400 agro dealers adopting various innovations; improved retail management strategies; promotion of lime to reduce acidity; joint demo plots for farmer training; and the commercialisation of bio-pesticide for smallholders.

Interventions include:

  • Support hub agro dealers in adopting customer-focused inputs retail strategies to increase access of quality inputs and information by the farmer
  • Facilitate large inputs firms to offer customer service training and marketing workshops for their agro dealers
  • Support co-operatives to establish systems for improved services and information delivery to their farmers
  • Support greater uptake of commitment savings products among farmers keen to hold onto money for inputs purchases.

Food crop seeds

An estimated 32,00 beneficiary households have seen yields and income going up by 22%. This result was realised by promoting use of certified seed among farmers through Mbegu choice campaign and promoting better quality seed distribution among programme agro dealers. The agro dealers have seen an average increase in crop seed sales of 17% from adopting new distributions practices and seed distribution strategies include improving internal business and customer management, stocking more seed varieties, using demo plots to show value of new varieties etc.

Interventions include:

  • Facilitate more inclusive, evidence-driven, transparent and self-improving seed policy development and regulatory processes
  • Encourage private sector seed companies to invest more in crop seed production and distribution
  • Facilitate more farmer-focused, efficient and high-quality distribution channels


59,100 dairy farming households have been able to access better functioning dairy markets and support services, which has led to an increase in income of at least 10%.

Interventions include:

  • Improved supply chain, both formal and informal
  • Improved management strategies and structures within dairy hubs as the basis for increasing demand for quality milk
  • Improved breed and veterinary services in order to improve milk productivity and quality through better animal genetics and animal husbandry
  • Improved supply of quality feed and supporting information to further improve milk productivity and quality through better feeding regimes (hay, concentrate feeds, minerals and supplements)


Water interventions have improved the operational efficiency of five water suppliers resulting in 20,000 households having improved access to reliable, clean and quality drinking water.

Interventions include:

  • Facilitating development of regulations, policies and strategies at county and national levels. These include water sector public private partnerships (PPP) guidelines, county water sector strategies and supporting sector actors to establish appropriate institutions i.e. PPP nodes for implementation of the PPP agenda
  • Strengthen support functions such as provision of information, knowledge and skills on PPP and improved coordination among market actors
  • Improve the enabling environment by creating business opportunities for the private water utilities 
  • Support the development of strategies for private operators of water utilities


KMT works with hatcheries to improve the quality of fingerlings sold to farmers, extension to farmers, and with suppliers of feed to improve access to quality fish feed by farmers.

Interventions include:

  • Facilitate the improvement of supply chain management through outgrower models
  • Facilitate set up of improved aquaculture inputs distribution system
  • Facilitate participatory mechanism to improve the policy environment for aquaculture.

Extensive livestock

The market system changes leading to increased access include availability of index based livestock insurance, increased availability of quality animal health products and services, better livestock finishing and market through better functioning meat processing companies.  

Interventions include:

  • Professionalise herd management through widespread adoption of holistic rangeland management services - moving away from NGO delivered interventions to exploring HRM’s role as a public good
  • Improve access and availability of quality animal health inputs and proper information
  • Promote index-based livestock insurance to enable pastoralists to become more resilient to climatic shocks, and bounce back better
  • Improve access to reliable livestock finishing services for better price and linkage to the formal market
  • Improve the functioning of livestock product processing industries to create greater demand for livestock animals and products and serve urban consumer demand


KMT completed MAP phase 1 in 2015, completing four years of implementation. Additional funding was secured to implement MAP 2 to deliver sustainable systemic change through climate smart interventions. 

So far, KMT and co-facilitators on MAP have:

  • Facilitated the adoption of sustainable innovations among 118 market actors, 70% of whom have adopted and actually reported improved performance of at least 10% increase in sales
  • Total private and public investment leveraged as a result of growth in the sector is £10 million
  • 170,200 beneficiary households have improved performance and increased income, of whom 40% are female and 33% youth 
  • The average Net Attributable Income Change per beneficiary is £119
  • This growth has generated 67,000 jobs

Updated June 2016