A detailed case study on FinMark South Africa’s work with the FinScope survey to provide the financial sector with necessary information on consumer behavior preferences, and how the use of this information triggered wider scale market systems change.
The FinScope survey arose in response to the dearth of data on financial inclusion in South Africa and has effectively served to fill this information gap ever since. While changes in financial inclusion cannot be attributed wholly to the survey, FinScope made ‘access to financial services’ a legitimate objective, and initiated a high-profile discussion about financial inclusion