Case study

Why building the plane while flying it is the only approach that works

Part 2 of the Messiness Series - In search of the sweet spot in implementing MSD programmes

Marshall Bear Harald Bekkers
February 201892 pages Fiji Pakistan Papua New Guinea Timor-Leste Adaptive management Results measurement Download as PDF (5.5 MB)
Published by
MDF: Market Development Facility

Part 2 of four in the Messiness Series

The second part of the Series builds on the Industry Life Cycle tool used in Part 1 and applies two further diagnostic tools to assess and explore messiness at three different levels.

An Ansoff Market Matrix is used to analyse the partner context and a Will/Skill matrix is then used to look at partnership deals.

By looking at three partners in Fiji and three in Pakistan, the ways in which partnership outcomes affect and are affected by markets and partner dynamics is examined.

The change process can be a bumpy ride with many of the challenges faced only emerging during implementation. The effects of these bumps in the road are explored.

Part 1Why and how embracing messiness is the key to success
Part 3Let core principles guide the artful choice between ‘proscriptive orthodoxy’ and ‘anything goes’, outlines some of the implications distilled from MDF’s experiences as relevant to a range of contributors - from MSD practitioners to donors and consultants.
Part 4Managing messiness for success, discusses the importance of an agile learning organisation in responding to messiness

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