B2B exchange visits

A guide for market facilitators

Published by
SEEP Network / EWB Canada

Exchange visits serve as an alternative to traditional training by providing an experiential learning opportunity driven by role models. They can build understanding and conviction between market actors, and can incentivise behaviour change.

Targeted actors (usually key businesses) travel to see what actors in other areas are doing. They then use this experience to improve their own business practices. Change is catalysed by demonstrating how others have made changes or adopted exemplary practices. The role model actors provide technical or practical know-how - or give the targeted actor a window into how change could happen.

This guide breaks down an exchange visit into five steps. It provides some general guidelines and offers examples of how they can be used to catalyse behaviour change.