Policy brief

Learnings from conducting market analyses for married adolescent girls in two countries

Published by
MarketShare Associates / CARE

Market analysis into improving the lives of married adolescent girls.

Globally, factors directly associated with pregnancy and childbirth remain a leading cause of death for girls aged 15-19. 

The research, carried out by MarketShare Associates and CARE, took place in Niger and Bangladesh. Aside from the norm of marriage and childbirth before reaching adulthood, married adolescent girls in both countries face a number of barriers to taking advantage of economic opportunities.

This market analysis incorporates perspectives from academic researchers, development programme implementers, target beneficiary populations and market actors.