Case study

Systemic change in the fodder market for smallholder farmers in Pakistan

A case study on triggering lasting systemic change in silage


for market systems approaches

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Published by
Project implementer
Cardno Emerging Markets
Market Development Facility (MDF)
Results level
Poverty reduction
Observational / Qualitative
Data source
Intervention type
Improved input supply

The Market Development Facility (MDF) in Pakistan is a flagship programme of the Australian Government (DFAT) which aims to stimulate growth in sectors that have long-term, pro-poor growth potential.

Its interventions create pathways for growth via investments, business innovations and regulatory reforms, resulting in better functioning markets.

Intervention description

This case study showcases MDF Pakistan’s journey in piloting, and taking to scale, innovative business models in quality fodder (silage) production and distribution which is essential during seasonal droughts.

The results show there are greatly increasing milk yields and significant impact on the livelihoods of poor farmers in Pakistan.

MDF is promoting quality fodder through regionally localised production of small baled silage which is affordable and accessible to smallholder farmers.

Evidence methodology

The case was prepared by interviewing:

  • MDF’s country team
  • MDF partners and small farmers
  • other organisations such as LUMS University, the Engro Foundation, Punjab Livestock and Dairy Development Board (PLDDB)

Semi-structured interviews were completed with:

  • seven business partners
  • 10 smallholder farmers
  • 10 MDF staff
  • three other organisations

Data shared by MDF is generated through their results measurement system which has been successfully audited against the DCED Standard for results measurement.