Agri-business for Trade Competitiveness Project (ATC-P) - branded as 'Katalyst' - is a market development project focusing on increasing the incomes of poor men and women in rural areas of Bangladesh.
One of the major causes of the low yields experienced by small and poor farmers of Bangladesh is the limited use of quality seeds. In 2008, Katalyst designed an intervention to make quality seeds available to farmers in small, affordable ‘mini-packets.’
Despite being seemingly simple, the intervention positively impacted the lives of hundreds of thousands of poor farmers in Bangladesh by ensuring higher yields and contributing to increased income.
Intervention description
In 2008, Katalyst designed an intervention to make quality seeds available to farmers in small, affordable ‘mini-packets’.
Evidence methodology
A user tracking survey was conducted to identify the mini-packet users. It covered 35 sub-districts, and provided a breakthrough in setting criteria for the selection of a control group against the treatment group.
The data collected was filtered in multiple stages to eliminate measurement errors and bias.