This online guide provides good practice guidance and signposts tools for developing a competitiveness strategy.
A competitiveness strategy is a plan for moving the industry toward sustained growth. It represents a vision for how firms might collaborate to achieve growth, rather than seeing one another simply as competitors. This guide outlines three elements to designing a competitiveness strategy: developing an end-market competitiveness plan that determines the industry’s competitive advantage; developing a commercial upgrading plan to make it more competitive; and developing a plan for sustaining competitiveness. These elements rely on both information from the value chain analysis and active involvement by the private sector to create a focused approach to improving and sustaining industry competitiveness. A broad range of tools available for use in developing a value chain competitiveness strategy are also signposted.
Useful for:
Programme managers, consultants or other stakeholders developing programme or industry competiveness strategies.