This brief, by the Arab Women’s Enterprise Fund (AWEF), brings together learning and experience on how to build a robust business case for adopting gender-sensitive practices.
A compelling business case needs to align with incentives and metrics that a firm already uses and understands. This will differ depending on the firm's sector, value chain and business type and whether they engage with women as workers, consumers or suppliers.
The brief aims to help practitioners understand how to select and use common business frameworks and metrics. It is based on practical experience coming from the AWEF programme and the wider market systems development (MSD) and private sector development (PSD) practitioner community.
It presents case studies from a variety of sectors including ready made garments, financial services and agribusiness.
One of its key conclusions is a call to action to improve how the development community shares business case data and evidence.