Development impact requires people and organisations to change their behaviour. Development programmes seeking large-scale, sustainable impact require this behaviour change to spread, and to continue after programme support ends.
What factors help market actors to sustainably change their behaviour? What factors hinder sustainable behaviour change? What factors help or hinder change from spreading?
This case study uses a new framework, combined with examples from AIP-Rural, to help answer these questions. It also shows how programmes can use their answers to improve interventions’ chances of achieving sustainability and scale.
As well as offering explanations, this case study offers guidance. Lessons are drawn From AIP-Rural's experience of how MSD programmes can improve their interventions’ scale and sustainability through widespread, lasting behaviour change.
The first phase of the programme was implemented from 2013 – 2018, with the second phase (PRISMA-2) from 2019 – 2023 in East Java, West Nusa Tenggara, East Nusa Tenggara, Papua, West Papua and Central Java.