The Lab has taken stock from seven of its tourism markets systems analyses to understand the common challenges and opportunities in a wide array of contexts.
Positive growth in tourism has positive knock-on effects in supporting sectors such as agriculture, construction, manufacturing, retail, handicrafts, and financial services – one new job in tourism creates one and a half indirect jobs.
Tourism can be inclusive too. It offers opportunities for women, youth, and other marginalised groups such as migrants, indigenous and tribal peoples.
This brief aims to help identify how projects can quickly identify the challenges and potential opportunities.