Reaching the poorest with sanitation through targeted subsidies

How can we reach the poorest with sanitation without distorting and damaging the market?

iDE Cambodia’s Sanitation Marketing Scale-Up (SMSU) programme has been facilitating the sale and delivery of sanitary latrines to rural households since 2009. However, estimates by iDE indicate that in SMSU implementation areas, nearly 20 per cent of the remaining market is comprised of poor households that may not be able to afford a latrine at market price.

In November 2015 iDE launched a Targeted Subsidy Pilot and randomised controlled trial in three districts in Kandal province in Cambodia. This report describes the process and the results.