Towards sustainable tourism in Albania’s Vjosa River Region

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An analysis of the key constraints and opportunities to create more and better jobs in the region around Europe’s last wild river.

This study analyses the tourism market in the Gjirokastra region, including its key constraints and their causes. It concludes with a series of potential interventions that, if implemented, could create more and better employment opportunities for women and young people in the Gjirokastra region.

The report:

  • provides an overview of the tourism sector, how it has developed over time and how the various interactions along the value chain impact (women) workers
  • looks beyond the value chain to the market system, its key constraints and their possible root causes
  • uses the analysis findings to develop a series of recommendations to address the identified root causes in a sustainable way