Published by
USAID Feed the Future

To support market system actors as they navigate the challenges and opportunities associated with digital transformation in the age of COVID-19, USAID’s Bureau for Resilience and Food Security commissioned a rapid analysis to identify and analyse trends driving the adoption of digital tools in the agriculture market system in response to the global pandemic. 

The rapid analysis focused on three key objectives:

  • Identify and analyse trends driving the adoption of digital tools in agriculture market systems in response to the global pandemic.
  • Provide examples of such digital solutions across market system actors.
  • Provide concrete and actionable recommendations for USAID Missions to ensure that digital tools can be used effectively to increase resilience in the face of future threats.

The rapid analysis took place from mid-January to mid-March 2021. The study was focused on eight countries selected based on a representational breadth of geographies and digital maturity: Bangladesh, Ghana, Guatemala, Kenya, Malawi, Nepal, Niger, and Senegal. 

The report puts forward practical recommendations that USAID and implementing partners can use to help market actors adopt and continue use of digital solutions, and build resilience for future pandemics or other major disruptions to the agriculture market system.