The tool uses the business model canvas design to look at an intervention design, from simply elaborating the gaps in the market and how to address them, flowing all the way through to the intended impact from the intervention.
Ideally it should support the alignment of the gaps, design, output and outcomes in one document.
What practitioners say about the tool
"The benefits are framed as commercial and social but there may be some missing (e.g. political, reputation) for those adapting to the tool to look at."