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This case study aims to share insights on how gender-responsive media can effectively increase women’s economic empowerment.

Private sector companies can bring about changes in their market by addressing the constraints that low-income women face. For these women, this leads to increased access to business services and an improved business and employment environment.

These changes not only benefit the women micro-entrepreneurs, but also expand and diversify the audiences for media programmes and help companies reach new markets. This is why WIN has partnered with media actors to change attitudes around women’s entrepreneurship and increase their incomes.