Case study

Improving access to better jobs for women

How improved business practices can increase staff performance and business outcomes - IMSAR Rwanda

Published by
Palladium / Swisscontact

One of IMSAR Rwanda's partners, a floriculture company called Bloom Hills, mostly employs women, who represent 73 per cent of the company’s workforce; a trend common to most casual and formal labour across horticulture and floriculture companies. 

IMSAR identified that female workers at the company were constrained by low and fixed daily wages and the lack of formal promotion/career advancement opportunities, including upskilling.

IMSAR worked alongside Bloom Hills to explore possible salary increases and promotion schemes that could be offered, alongside training and upskilling, to female employees.

This brief describes the approach, results achieved, key challenges and lessons learnt from this collaboration.