Clients first! A rapid market appraisal toolkit

Theoretical background and experiences from various RMA events

Stefan Joss Hans Schaltenbrand Peter Schmidt
Published by

This manual describes the main characteristics of a basic market study as well as the methodology of a Rapid Market Appraisal (RMA). The document provides details on how to conduct a RMA in agricultural markets and offers practical advice and examples of such marketing studies. It also offers practical methods of identifying constraints and business opportunities, a checklist of observations and monitoring tools for future planned interventions. The document includes Helvetas' own experiences from Kyrgyzstan and Vietnam.