Case study
Inspiring and influencing the young job seekers of Albania
Working with the mass media to improve educational and employment choices among young people in Albania
Gavin Anderson
The RisiAlbania project was established to respond to the significant problem of youth unemployment in Albania. Almost one in three of young people
aged between 15 and 29 are unemployed. This is leading to increasing emigration from Albania with Albanians being the fifth largest nationality seeking
asylum in the European Union.
Intervention description
This case study explores a media intervention initiated under the RisiAlbania project. It took an innovative approach to improving information on youth employment by working to stimulate the launch and growth of profitable employment-oriented:
- radio and TV programmes
- print media supplements
- online websites
Evidence methodology
The case study is based on evidence collected through:
- project documents
- reviews published in academic journals
- online articles