for market systems approaches

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Published by
Project implementer
Results level
Growth and access to services
Mixed method
Data source
Intervention type
Improved value chain coordination

Sharing learning and experience from USAID's international Markets and Livelihood programs in Africa, South Asia and Latin America. The report explains the success of the 'Market Map', a process of engagement and interaction between market system actors.

Main findings

  • Participatory analysis and mapping may not be an effective approach if it is not accompanied by engagement and empowerment of stakeholders from the beginning.
  • NGOs typically exclude intermediaries like traders due to preconceptions or misunderstandings about them.
  • Market leaders should exercise trust, flexibility and patience to ensure success.
  • They should also engage participants in feedback programmes and promote communication through innovative means, i.e. creating video market documentaries so disparate actors can share their perspectives with others.

Intervention description

Value chain development including improved access for producers to the commodities and services required to stimulate growth, such as fertilizer and veterinary care. Improved communication between all actors within the chain in order to identify bottlenecks and develop ways of efficiency.

Evidence methodology

Through a combination of monitoring data and first-person testimonials from project leaders, the report judged success by the ability to eliminate bottlenecks.

  • A before and after approach was applied to measure success in the case of Zimbabwe.
  • In cases of more moderate success or even failure, qualitative assessments of the mistakes made and the lessons learned was applied.

Useful for:

Those interested in applying the market system development approach in agricultural markets in Africa, South Asia and Latin America.