EcoVentures International share insights on developing MOUs based on its experience of supporting the facilitation of partnerships through Kenya Markets Trust’s Market Assistance Programme.
Several insights are captured in the report:
- Formal complex MOUs are not always required
- Reframe from the perspective of why the market actor would want to do this regardless of your support
- Frame intention as increasing spend and quality of activity
- Create instituional ownership and continuity
- Create energy around perfecting the activity rather than compiling a MOU
- Create a perception of value around technical input, not just hard cash
- Create shared roles and responsibilities
- Cost share as though the activity is already part of the market system
- Use context-appropriate language that market actors can relate to.