Experience has shown that a learning culture is the foundation of an effective results measurement system. Establishing and maintaining a learning culture in a programme requires explicit strategies and consistent commitment. This case study describes the experience of the Market Development Facility (MDF) in developing a learning culture. It focuses on the attitudes and behaviours at the core of MDF’s organisational culture and how MDF managers
influenced them to establish effective norms in the organisation. The case study includes interviews conducted with MDF managers, staff and donors in which they describe the MDF organisational culture, how it works, how they have developed it, and how it benefits them and the programme.