Approaching markets in rapidly growing cities: What makes them different?
Markets are not especially rural, but market systems approaches have tended to be. Is there something about cities that makes a market systems approach less suitable?
Share your market systems story and learning with the community. We’re looking for new insights and opinions from practitioners around the world.Write a blog post
The poultry sector in Nigeria is vital to the livelihoods of the rural poor and for women in particular. Over 60% of the country’s poultry population is reared as free range chickens (village chickens) in the backyards of rural households. The flock sizes of these households typically range between 16-18 chickens per household, and are vital assets to rural smallholder farmers and their families, serving as a good source of protein and money to meet varying household needs which include food, medicine and schools fees. The rural smallholder poultry farmer is inundated with a variety of problems, many of which are linked to the inaccessibility of veterinary products and services. Companies which should reach these farmers with vital goods and services do not understand the needs of these farmers or how to reach them. The companies also underestimate the revenue potential which lays in targeting this farmer demographic. The exclusion of this market segment is demonstrated in the unavailability of suitable products (pack and bottle sizes), absence of rural delivery/distribution channels to rural communities, and the absence of veterinarians and other trained personnel to provide vaccination services to their poultry. Whereas diseases are the singular most important cause of poultry deaths in rural communities, Newcastle disease is known to have the most devastating effect on rural flock (chicken owners lose 50 – 100% of their flock annually) and on the economic capacity of rural households (Propcom Mai-karfi’s Household Assessment, 2013). According to a 2006 FAO report, Newcastle disease alone accounts for over 60% of all disease induced loses in Nigeria. There is a huge body of evidence establishing that the sustainable control of Newcastle disease is hinged on the commercialization of vaccine and vaccination services (Alders et al, 2010, Sonaiya, 2009), combined with appropriate distribution and extension service providers to farmers. Yet, rural distribution channels for vaccines and vaccinations in Nigeria remain underdeveloped. Veterinary shops are only found in urban or peri-urban areas or in poultry markets which are typically also only located in peri-urban areas. A key barrier to controlling Newcastle disease in rural poultry is that veterinary companies do not consider rural poultry farmers as a viable demographic for their goods and services, and as such suitable products are not available (in affordable pack sizes and thermo-tolerant to withstand being transported across distances to rural communities), rural delivery channels for veterinary products are absent, and veterinary service providers are almost non-existent.
The global wave of refugees and displaced persons presents an overwhelming challenge to agencies, NGOs and supporting services driven by conflicts and environmental crises. Traditional donor dependency and relief models look less and less sustainable in a world of economic downturns and donor fatigue. There has to be a new way forward backed by the private sector and civil society, where refugees become economic actors with rights, instead of helpless dependents.
In the context of Bangladesh, two of the most influential informal norms are family loyalty and social hierarchy, and these norms permeate many layers of social interaction and structure, including market systems and businesses.
There is a movement catalysing within the humanitarian community calling for increased consideration of local market systems when preparing for, responding to and recovering from emergencies. The movement is towards market-based programming.