Module 8. Collecting information with market actors

Market actors' information needs

It is likely that persuading other market actors to participate in the ‘expansion’ or ‘crowding in’ phases of an intervention will require practical evidence that the concept works, rather than relying solely on theoretical claims about the value proposition. 

This will require some prior engagement with these market actors, in order to understand what proof points are required before they will copy the intervention concept. Obtaining this information from pilot partners may be a challenge, and should therefore be specified in agreements with partners about what information will be shared.

Monitoring and results measurement in value chain development: 10 lessons from experience

Top tips from an urban value chain project.