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Developing and marketing community based cultural tourism in Kayah, Myanmar

Published by
ITC

Practical experiences developing and marketing community based cultural tourism in Kayah, Myanmar through tourism supply chain.

This Manual presents lessons learned, between 2014 and 2017, implementing the project NTF III Myanmar: Inclusive Tourism focusing on Kayah State. 

Overall, the NTF III aimed to contribute to poverty alleviation and to enhance the trade competitiveness of the tourism sector in Kayah State, Myanmar. The project built the capacity of actors along Myanmar-Europe tourism supply chains to offer higher quality products and services to international tourists seeking authentic, local, cultural experiences.