This brief presents lessons and recommendations on how market development programmes can promote structured trade and systemic change. It draws on the findings of the FoodTrade East and Southern Africa (FTESA) market development programme final evaluation.
The FTESA evaluation demonstrates that achieving long-term and far-reaching changes across market players depends on several factors including:
- Transparency and trust between market players
- Demonstration effects, followed by adoption
- Time to experiment and learn
- Crowding in
About FoodTrade East and Southern Africa (FTESA)
FTESA was a five-year (2013–2018) regional programme funded by DFID (£35 million) that supported food staples market development and trade by tackling market failures.